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Buy & Sell Williams-Sonoma, Inc. (WSM) – Williams-Sonoma, Inc. Price Today

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Aura AI Summary

Williams-Sonoma (WSM) trades at $180.27, up 2.61% on the day, with a bearish technical signal but strong fundamental performance. The company has beaten earnings estimates for three consecutive quarters, maintains robust profitability with a 13.94% net margin and 51.52% ROE, and recently launched its tenth brand, Dormify, targeting Gen Z consumers. Analyst consensus is mixed with a $209 price target, while institutional sentiment shows continued interest.
The outlook balances strong execution against retail sector headwinds. Investment opportunity lies in the company's premium brand positioning, digital-first model, and consistent earnings beats, while risks include consumer spending volatility, competitive pressures, and technical weakness suggesting near-term consolidation.
Read full analysis

Key Stats

  • Market Cap
    $22.19B
  • Sector
    Consumer Cyclical
  • 3M Drawdown
    -19.43%
  • Enterprise Value
    $22.63B
  • Dividend Yield
    1.63%
  • Trading Activity
    0% Buy | 100% Sell
  • Typical Hold Time
    55 days
$181.81
52W Low: $153.96
13 Jun 2025
52W High: $220.67
06 Feb 2026

Williams-Sonoma, Inc. (WSM) is currently valued at a market capitalization of $22.19B, with an enterprise value of $22.63B. Over the past 52 weeks, Williams-Sonoma, Inc. has traded between a low of $153.96 and a high of $220.67, highlighting its annual price range. Over the past three months, Williams-Sonoma, Inc. has recorded a drawdown of -19.43%, reflecting recent price volatility. Williams-Sonoma, Inc. offers a dividend yield of 1.63%, with the most recent dividend of $0.76 paid on 17 Apr 26. On average, investors hold Williams-Sonoma, Inc. for approximately 55 days, indicating typical investor behavior on the platform.

About Williams-Sonoma, Inc.

With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.


Technical Indicators
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Overall Summary
Bearish (12)Neutral (4)Bullish (11)

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Key Stats

  • Market Cap
    $22.19B
  • Sector
    Consumer Cyclical
  • 3M Drawdown
    -19.43%
  • Enterprise Value
    $22.63B
  • Dividend Yield
    1.63%
  • Trading Activity
    0% Buy | 100% Sell
  • Typical Hold Time
    55 days
$181.81
52W Low: $153.96
13 Jun 2025
52W High: $220.67
06 Feb 2026

Williams-Sonoma, Inc. (WSM) is currently valued at a market capitalization of $22.19B, with an enterprise value of $22.63B. Over the past 52 weeks, Williams-Sonoma, Inc. has traded between a low of $153.96 and a high of $220.67, highlighting its annual price range. Over the past three months, Williams-Sonoma, Inc. has recorded a drawdown of -19.43%, reflecting recent price volatility. Williams-Sonoma, Inc. offers a dividend yield of 1.63%, with the most recent dividend of $0.76 paid on 17 Apr 26. On average, investors hold Williams-Sonoma, Inc. for approximately 55 days, indicating typical investor behavior on the platform.

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