A multi-asset platform that simplifies
your investing and trading journey
We believe every Indonesian deserves equal access to wealth generation. Our vision is to redefine money management through practical features and comprehensive asset options—all in one app.
One Pluang, Infinite Opportunities
For 99% of Indonesians, financial struggle is part of life. Inequality exists—but so do opportunities. Pluang believes your investment today can shape tomorrow. So let us help you build generational wealth. #BukaPluang now.
Opportunities at Your Fingertips
Access 650+ US Stocks & ETFs, 360+ Crypto, Gold, and Mutual Funds.
Master the Market
Options Trading, Crypto Futures, Leverage, Pro Features, and Web Trading.
Empower Your Investments
Equip yourself with Pluang Academy, Pluang Inspire, and News.
Our Missions
Transforming Money Management
We aim to help everyone to open their financial opportunities with the ease of all-in-one application.
Simple-to-Use Multi-Asset
To help first-time users level up to more advanced investors and traders, we aim to simplify their portfolio diversification process.
Advanced Analytical Tools
We aim to empower users to make informed investment decisions.
Trustworthiness & Transparency
Supervised by regulators, ISO-certified, committed to 99.9% platform stability, dedicated to transparency and helping users with exceptional customer service.
Our Principles
Provide affordable access to investment products.
Help our users make informed financial decisions.
Grow together with first-time investors and advanced traders.
Engage with communities to promote investing as social experience.
Founders’ Story
Claudia Kolonas
A Harvard MBA graduate who began her career in her family’s agribusiness before discovering a passion for financial services, leading her to join Celebes Capital.
Originally a Molecular Biology undergraduate with a scholarship for vaccine research at UCLA, she initially considered pursuing a PhD. However, she chose to return to Indonesia, where she played a key role in major financial projects, including joint ventures such as UOB’s Asset Management arm and significant industry exits.
During her time at Harvard, she met Richard—her future husband and Co-Founder of Pluang.
Claudia Kolonas
Richard Chua
Richard Chua
A serial entrepreneur who founded Talent100, a successful education business in Sydney, after earning double degrees in Actuarial Studies and Law from UNSW. Within a year, he scaled the company into a 7-digit EBITDA-positive business.
Passionate about strategy and technology, he later joined Bain and Google’s executive strategy team, contributing to YouTube, Google Cloud, and Google Pay. At Google Pay, he saw the untapped fintech potential in emerging markets.
During his MBA at Harvard Business School, he met Claudia and later moved to Indonesia to co-found Pluang, with the mission of making investing more accessible for every Indonesian.
Our journey so far
Evolving from a Single-Asset Investing Platform into Southeast Asia’s First
Multi-Asset Investment Powerhouse
The Pro Era Begins
As our users evolved, and so did we. We introduced 50 ETFs and best-in-class trading features: Web Trading, Pro Features, and Indonesia’s first Options on US Stocks.
10 Million Investors and Beyond!
A year of milestones. We reached 10 million users, acquired PT Nilai Inti Sekuritas, added 500 US Stocks, Crypto Coins, and Mutual Funds, and launched Indonesia’s first USD Yield product with the highest yield in Indonesia.
The Leap Year
A defining year. We closed another major funding round, introduced US Stocks under Penyaluran Amanat Nasabah ke Bursa Luar Negeri (PALN), launched Leverage features, and were recognized as the “Best Investment Super App” by CNBC Indonesia.
All About Growth
We secured more funding, expanded our crypto offerings with Altcoins, and strengthened our position as a multi-asset investment platform by adding Mutual Funds to our app.
When the Whole World Paused, We Accelerated
Despite global challenges, 2020 became a launchpad for our growth. We unlocked access to global markets through Crypto and Micro E-mini S&P 500 Futures.
A New Beginning, A Bold Mission
We began as Emasdigi, a gold investment app. Then, we evolved ourselves into Pluang with a simple yet powerful mission: to make investing easy, affordable, and diverse for all Indonesians.
Invest & Trade with
#1 Award-Winning Investment Super App
#BukaPluang Now!
Unlock endless opportunities and claim an instant referral reward up to Rp1M.
