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Buy & Sell Prudential Financial Inc (PRU) – Prudential Financial Inc Price Today

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Aura AI Summary

Prudential Financial (PRU) trades at $97.4, down slightly on the day, with a neutral technical signal and bearish moving average trend. The stock appears fundamentally undervalued with a P/E of 9.79 and P/S of 0.57, while profitability metrics show a net income margin of 5.87% and ROE of 11.72%. Recent earnings have been mixed with two beats and one miss in the last three quarters. The company maintains a strong dividend profile, recently announcing a $1.40 dividend for H1-2026.
The outlook for PRU is cautiously optimistic, supported by attractive valuation metrics and consistent dividend payments. Key opportunities include potential upside to the $113.33 consensus price target and strong institutional interest. Primary risks involve execution challenges in international markets, interest rate sensitivity affecting investment income, and competitive pressures in the insurance sector. The stock offers value characteristics with income generation potential.
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Key Stats

  • Market Cap
    $34.02B
  • Sector
    Financials
  • 3M Drawdown
    -22.51%
  • Enterprise Value
    $55.57B
  • Dividend Yield
    5.57%
  • Trading Activity
    100% Buy | 0% Sell
  • Typical Hold Time
    136 days
$97.98
52W Low: $92
13 Mar 2026
52W High: $118.72
08 Jan 2026

Prudential Financial Inc (PRU) is currently valued at a market capitalization of $34.02B, with an enterprise value of $55.57B. Over the past 52 weeks, Prudential Financial Inc has traded between a low of $92 and a high of $118.72, highlighting its annual price range. Over the past three months, Prudential Financial Inc has recorded a drawdown of -22.51%, reflecting recent price volatility. Prudential Financial Inc offers a dividend yield of 5.57%, with the most recent dividend of $1.40 paid on 17 Feb 26. On average, investors hold Prudential Financial Inc for approximately 136 days, indicating typical investor behavior on the platform.

About Prudential Financial Inc

Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 15% of its earnings and has over $1.5 trillion in assets under management. The U.S. businesses are responsible for about 45% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.


Technical Indicators
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Overall Summary
Bearish (1)Neutral (9)Bullish (17)

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Key Stats

  • Market Cap
    $34.02B
  • Sector
    Financials
  • 3M Drawdown
    -22.51%
  • Enterprise Value
    $55.57B
  • Dividend Yield
    5.57%
  • Trading Activity
    100% Buy | 0% Sell
  • Typical Hold Time
    136 days
$97.98
52W Low: $92
13 Mar 2026
52W High: $118.72
08 Jan 2026

Prudential Financial Inc (PRU) is currently valued at a market capitalization of $34.02B, with an enterprise value of $55.57B. Over the past 52 weeks, Prudential Financial Inc has traded between a low of $92 and a high of $118.72, highlighting its annual price range. Over the past three months, Prudential Financial Inc has recorded a drawdown of -22.51%, reflecting recent price volatility. Prudential Financial Inc offers a dividend yield of 5.57%, with the most recent dividend of $1.40 paid on 17 Feb 26. On average, investors hold Prudential Financial Inc for approximately 136 days, indicating typical investor behavior on the platform.

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