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Buy & Sell Hershey Co (HSY) – Hershey Co Price Today

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Aura AI Summary

The Hershey Company (HSY) trades at $189.04, down 1.27% on the day, near the analyst consensus low target of $185. The stock shows a bearish technical signal with recent price weakness, but fundamentals reveal a mixed picture: strong recent earnings beats and a robust 2024 net income margin of 19.82% contrast with elevated valuation multiples (P/E of 42.97) and a projected decline in Q1 2026 earnings. The company maintains solid cash flow generation and a healthy balance sheet, with a debt-to-asset ratio improving to 38.83% in 2024.
Outlook is cautiously optimistic but valuation-sensitive. The opportunity lies in Hershey's strong brand, consistent profitability, and a consensus price target implying ~16% upside. Key risks include high valuation compressing future returns, potential earnings volatility, and competitive pressures in the confectionery space. Investor sentiment is guarded, reflected in a technical bearish signal and a analyst consensus heavily weighted toward Hold (74.29%).
Read full analysis

Key Stats

  • Market Cap
    $37.80B
  • Sector
    Consumer Staples
  • 3M Drawdown
    -21.07%
  • Enterprise Value
    $42.61B
  • Dividend Yield
    3.11%
  • Trading Activity
    0% Buy | 100% Sell
  • Typical Hold Time
    129 days
$187.95
52W Low: $151.29
21 May 2025
52W High: $236.28
27 Feb 2026

Hershey Co (HSY) is currently valued at a market capitalization of $37.80B, with an enterprise value of $42.61B. Over the past 52 weeks, Hershey Co has traded between a low of $151.29 and a high of $236.28, highlighting its annual price range. Over the past three months, Hershey Co has recorded a drawdown of -21.07%, reflecting recent price volatility. Hershey Co offers a dividend yield of 3.11%, with the most recent dividend of $1.45 paid on 17 Feb 26. On average, investors hold Hershey Co for approximately 129 days, indicating typical investor behavior on the platform.

About Hershey Co

Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.


Technical Indicators
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Overall Summary
Bearish (12)Neutral (8)Bullish (7)

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Key Stats

  • Market Cap
    $37.80B
  • Sector
    Consumer Staples
  • 3M Drawdown
    -21.07%
  • Enterprise Value
    $42.61B
  • Dividend Yield
    3.11%
  • Trading Activity
    0% Buy | 100% Sell
  • Typical Hold Time
    129 days
$187.95
52W Low: $151.29
21 May 2025
52W High: $236.28
27 Feb 2026

Hershey Co (HSY) is currently valued at a market capitalization of $37.80B, with an enterprise value of $42.61B. Over the past 52 weeks, Hershey Co has traded between a low of $151.29 and a high of $236.28, highlighting its annual price range. Over the past three months, Hershey Co has recorded a drawdown of -21.07%, reflecting recent price volatility. Hershey Co offers a dividend yield of 3.11%, with the most recent dividend of $1.45 paid on 17 Feb 26. On average, investors hold Hershey Co for approximately 129 days, indicating typical investor behavior on the platform.

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