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Netflix stock trades at $90, seen as undervalued with growth in ads and AI cutting costs.

Analyst Insights
19 May 2026
24/7 Wall Street
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Bullish
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Netflix shares have dropped to $90, trading below key moving averages and underperforming the broader market. Despite this, Netflix remains the largest paid streaming service with over 325 million paid members and strong revenue growth, boosted by a $2.8 billion Warner Bros. termination fee. The company is expanding its advertising business, targeting $3 billion in ad revenue for 2026, and leveraging AI to reduce content costs. Analysts mostly rate the stock as a buy, with a consensus price target of $114.56, but concerns remain about subscriber growth and ad monetization pace. Netflix's buyback program and improving margins support a bullish outlook, though execution risks persist.

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