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Bank of America bullish on Netflix, expects 44% stock rally driven by ad-supported growth.

Analyst Insights
18 May 2026
Finbold
View Source
Bullish
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Despite Netflix stock being down 7.37% year-to-date at $86.85, Bank of America reaffirmed a 'Buy' rating with a $125 price target, anticipating a 43.93% rally. The optimism is based on Netflix's rapid growth in its ad-supported tier, which saw monthly viewers jump 165.96% to over 250 million, driving strong revenue gains. Other Wall Street analysts also show bullish sentiment, with average price targets around $115.74 and no 'Sell' ratings, signaling confidence in Netflix's growth potential over the next year.

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