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Netflix's ad tier hits 250M viewers; next challenge is proving value to command higher ad prices.

Market News
18 May 2026
Forbes
View Source
Bullish
pluang ai news

Netflix's ad-supported plan now reaches over 250 million global monthly active viewers, marking a major scale milestone. The company aims to convince advertisers that these viewers are valuable enough to pay premium prices, especially by leveraging live NFL games as a key selling point. Netflix offers more ad-buying tools and targeting options, but must compete with established media giants like Disney and ESPN. The success of its NFL live sports package will be crucial in proving the worth of its ad audience and securing higher ad revenues.

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