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Buy & Sell PepsiCo, Inc. (PEP) – PepsiCo, Inc. Price Today

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Aura AI Summary

PepsiCo (PEP) trades at $149.41, down 3.37% on the day, amid a broader bearish technical signal. The stock shows strong profitability with a 9.15% net margin and 43.92% ROE, though recent price cuts for snacks like Doritos highlight competitive pressures. The company has beaten earnings estimates for three consecutive quarters, with Q2 2026 results pending. Analyst consensus remains positive with a $172.43 price target, representing 15.4% upside from current levels.
The investment case balances strong cash generation and dividend reliability against margin pressure from pricing strategies and high valuation multiples. Near-term catalysts include Q2 2026 earnings and execution of the North American turnaround plan. Risks include consumer pushback on pricing, execution of recent price cuts, and elevated debt levels at 45.85% of assets.
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Key Stats

  • Market Cap
    $207.54B
  • Sector
    Consumer Staples
  • 3M Drawdown
    -11.98%
  • Enterprise Value
    $249.44B
  • Dividend Yield
    3.9%
  • Trading Activity
    4% Buy | 96% Sell
  • Typical Hold Time
    105 days
$151.7
52W Low: $128.05
25 Jun 2025
52W High: $170.44
06 Feb 2026

PepsiCo, Inc. (PEP) is currently valued at a market capitalization of $207.54B, with an enterprise value of $249.44B. Over the past 52 weeks, PepsiCo, Inc. has traded between a low of $128.05 and a high of $170.44, highlighting its annual price range. Over the past three months, PepsiCo, Inc. has recorded a drawdown of -11.98%, reflecting recent price volatility. PepsiCo, Inc. offers a dividend yield of 3.9%, with the most recent dividend of $1.42 paid on 06 Mar 26. On average, investors hold PepsiCo, Inc. for approximately 105 days, indicating typical investor behavior on the platform.

About PepsiCo, Inc.

PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.


Technical Indicators
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Overall Summary
Bearish (0)Neutral (11)Bullish (16)

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Key Stats

  • Market Cap
    $207.54B
  • Sector
    Consumer Staples
  • 3M Drawdown
    -11.98%
  • Enterprise Value
    $249.44B
  • Dividend Yield
    3.9%
  • Trading Activity
    4% Buy | 96% Sell
  • Typical Hold Time
    105 days
$151.7
52W Low: $128.05
25 Jun 2025
52W High: $170.44
06 Feb 2026

PepsiCo, Inc. (PEP) is currently valued at a market capitalization of $207.54B, with an enterprise value of $249.44B. Over the past 52 weeks, PepsiCo, Inc. has traded between a low of $128.05 and a high of $170.44, highlighting its annual price range. Over the past three months, PepsiCo, Inc. has recorded a drawdown of -11.98%, reflecting recent price volatility. PepsiCo, Inc. offers a dividend yield of 3.9%, with the most recent dividend of $1.42 paid on 06 Mar 26. On average, investors hold PepsiCo, Inc. for approximately 105 days, indicating typical investor behavior on the platform.

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