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Buy & Sell Clorox Co (CLX) – Clorox Co Price Today

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Aura AI Summary

CLX trades at $94.77, down 1.96% on the day, with a bearish technical signal and mixed earnings history. The stock shows strong profitability with a net margin of 11.17% and ROE of 53.51%, but revenue has declined from $7.4B in 2023 to $6.8B in 2025. Recent news highlights cost pressures and the acquisition of GOJO Industries, while the dividend yield remains attractive at 4.8%.
The outlook is cautious; while valuation multiples like P/E of 15.81 appear reasonable, weak revenue trends and analyst skepticism pose risks. Upside exists if cost-saving initiatives stabilize margins, but investors face headwinds from soft demand and high debt levels.
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Key Stats

  • Market Cap
    $11.68B
  • Sector
    Consumer Staples
  • 3M Drawdown
    -25.47%
  • Enterprise Value
    $14.67B
  • Dividend Yield
    5.13%
  • Trading Activity
    18% Buy | 82% Sell
  • Typical Hold Time
    108 days
$94.03
52W Low: $94.03
30 Apr 2026
52W High: $142.3
30 Apr 2025

Clorox Co (CLX) is currently valued at a market capitalization of $11.68B, with an enterprise value of $14.67B. Over the past 52 weeks, Clorox Co has traded between a low of $94.03 and a high of $142.3, highlighting its annual price range. Over the past three months, Clorox Co has recorded a drawdown of -25.47%, reflecting recent price volatility. Clorox Co offers a dividend yield of 5.13%, with the most recent dividend of $1.24 paid on 22 Apr 26. On average, investors hold Clorox Co for approximately 108 days, indicating typical investor behavior on the platform.

About Clorox Co

With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.


Technical Indicators
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Overall Summary
Bearish (8)Neutral (5)Bullish (14)

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Key Stats

  • Market Cap
    $11.68B
  • Sector
    Consumer Staples
  • 3M Drawdown
    -25.47%
  • Enterprise Value
    $14.67B
  • Dividend Yield
    5.13%
  • Trading Activity
    18% Buy | 82% Sell
  • Typical Hold Time
    108 days
$94.03
52W Low: $94.03
30 Apr 2026
52W High: $142.3
30 Apr 2025

Clorox Co (CLX) is currently valued at a market capitalization of $11.68B, with an enterprise value of $14.67B. Over the past 52 weeks, Clorox Co has traded between a low of $94.03 and a high of $142.3, highlighting its annual price range. Over the past three months, Clorox Co has recorded a drawdown of -25.47%, reflecting recent price volatility. Clorox Co offers a dividend yield of 5.13%, with the most recent dividend of $1.24 paid on 22 Apr 26. On average, investors hold Clorox Co for approximately 108 days, indicating typical investor behavior on the platform.

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