Flywheel, part of Omnicom, introduced a new Generative Engine Optimization (GEO) tool that helps brands improve how their products are recommended by AI in major retail platforms such as Amazon, Walmart, and Target. This tool uses reverse engineering to analyze how AI systems evaluate product content, optimizing product details with conversational language and relevant context to increase visibility and sales. Early tests showed significant growth in clicks and traffic, highlighting the shift from traditional SEO to AI-driven commerce optimization. The solution aims to help brands adapt quickly to AI shopping trends and reduce reliance on paid advertising.
Omnicom Media and NBCUniversal have co-developed a new AI-powered solution called Dynamic Contextual Content (DCC) to optimize connected TV (CTV) advertising. This technology combines audience data with contextual signals from NBCUniversal to tailor ...
Omnicom Media and Disney Advertising have launched a new connected TV (CTV) advertising solution powered by Innovid that dynamically delivers varied ads in video on demand (VOD) and live sports & entertainment. This technology reduces ad repetition a...
Omnicom introduced Acxiom Fan Graph, a new sports marketing intelligence platform that integrates fan data across media, commerce, and engagement into a single privacy-compliant view. This tool helps brands better understand sports fans, optimize mar...
Omnicom Media and Netflix have partnered to combine Omnicom's Acxiom audience data with Netflix's AI advertising technology. This collaboration enables brands to create personalized, engaging ads that align with viewers' streaming habits and favorite...
