Omnicom Media and NBCUniversal have co-developed a new AI-powered solution called Dynamic Contextual Content (DCC) to optimize connected TV (CTV) advertising. This technology combines audience data with contextual signals from NBCUniversal to tailor ad creatives in real-time based on the specific streaming content and viewer engagement. The solution aims to improve ad relevance and performance by adapting messaging mid-flight to better match consumer interests and viewing contexts. Currently in beta, the DCC system is expected to launch in the US by the end of 2026, reflecting a shift toward more intelligent, context-aware advertising in streaming environments.
Omnicom Media and Disney Advertising have launched a new connected TV (CTV) advertising solution powered by Innovid that dynamically delivers varied ads in video on demand (VOD) and live sports & entertainment. This technology reduces ad repetition a...
Flywheel, part of Omnicom, introduced a new Generative Engine Optimization (GEO) tool that helps brands improve how their products are recommended by AI in major retail platforms such as Amazon, Walmart, and Target. This tool uses reverse engineering...
Omnicom introduced Acxiom Fan Graph, a new sports marketing intelligence platform that integrates fan data across media, commerce, and engagement into a single privacy-compliant view. This tool helps brands better understand sports fans, optimize mar...
Omnicom Media and Netflix have partnered to combine Omnicom's Acxiom audience data with Netflix's AI advertising technology. This collaboration enables brands to create personalized, engaging ads that align with viewers' streaming habits and favorite...
