Omnicom Media and Netflix have partnered to combine Omnicom's Acxiom audience data with Netflix's AI advertising technology. This collaboration enables brands to create personalized, engaging ads that align with viewers' streaming habits and favorite content. The AI-driven ads integrate creative assets with Netflix shows and movies, enhancing relevance and viewer engagement. Initially available in the US, this technology will expand to other countries by year-end, offering advertisers better campaign measurement and effectiveness insights.

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Omnicom Media tops global media rankings with $75.6B billings, leading competitors by over $12B.

Omnicom Media has become the world's largest media management organization with $75.6 billion in billings, surpassing its closest competitor by $11.8 billion. This milestone follows Omnicom's acquisition of IPG Mediabrands in late 2025, combining the...

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Omnicom Media and Netflix launch AI-driven ad tech to personalize streaming ads using audience data.

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Omnicom Media tops global media rankings with $75.6B billings, leading competitors by over $12B.

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Omnicom Media and Netflix launch AI-driven ad tech to personalize streaming ads using audience data.

More News (OMC)

Omnicom Media tops global media rankings with $75.6B billings, leading competitors by over $12B.

Invest & Trade with#1 Award-Winning Investment Super App

iOS App Store

Google Play Store

Invest & Trade with
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