Omnicom Media and Disney Advertising have launched a new connected TV (CTV) advertising solution powered by Innovid that dynamically delivers varied ads in video on demand (VOD) and live sports & entertainment. This technology reduces ad repetition and enhances personalization by sequencing different creative messages to tell a brand story, improving consumer engagement and reducing ad fatigue. The solution uses AI and machine learning for contextual relevance and advanced measurement tools to track impact on engagement and business results. Currently live in the US, it will expand to Europe and Latin America later in 2026, reflecting a shift towards smarter, viewer-friendly advertising in streaming environments.
Flywheel, part of Omnicom, introduced a new Generative Engine Optimization (GEO) tool that helps brands improve how their products are recommended by AI in major retail platforms such as Amazon, Walmart, and Target. This tool uses reverse engineering...
Omnicom introduced Acxiom Fan Graph, a new sports marketing intelligence platform that integrates fan data across media, commerce, and engagement into a single privacy-compliant view. This tool helps brands better understand sports fans, optimize mar...
Omnicom Media and Netflix have partnered to combine Omnicom's Acxiom audience data with Netflix's AI advertising technology. This collaboration enables brands to create personalized, engaging ads that align with viewers' streaming habits and favorite...
