Omnicom introduced Acxiom Fan Graph, a new sports marketing intelligence platform that integrates fan data across media, commerce, and engagement into a single privacy-compliant view. This tool helps brands better understand sports fans, optimize marketing strategies, and measure the impact of sports investments more accurately. By connecting data from 260 million U.S. consumers and 2.6 billion globally, it addresses the fragmented nature of fan intelligence and supports smarter audience targeting and sponsorship decisions. Omnicom will showcase this solution at Cannes Lions, emphasizing its role in transforming sports marketing.
Omnicom Media and Netflix have partnered to combine Omnicom's Acxiom audience data with Netflix's AI advertising technology. This collaboration enables brands to create personalized, engaging ads that align with viewers' streaming habits and favorite...
Omnicom Media has become the world's largest media management organization with $75.6 billion in billings, surpassing its closest competitor by $11.8 billion. This milestone follows Omnicom's acquisition of IPG Mediabrands in late 2025, combining the...
