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Salesforce CEO urges AI firms to act responsibly, warning against repeating social media's harms.

Market News
15 Sep 2026
CNBC
View Source
Neutral
Salesforce CEO urges AI firms to act responsibly, warning against repeating social media's harms.

Salesforce CEO Marc Benioff called on AI companies to act responsibly as AI models grow more powerful, warning against repeating the societal harms caused by social media. Speaking at the Dreamforce event, Benioff emphasized the ethical responsibility of AI developers to consider broader consequences and avoid negative impacts on communities. His comments align with growing industry calls, including from Anthropic CEO Dario Amodei, to slow AI development to ensure safety measures keep pace. Salesforce itself is advancing AI integration with its Claudeforce platform, highlighting the balance between innovation and ethical caution.

Salesforce's stock is trading at USD 255.97 on Pluang, down 1.33% as of Sep 16, 2026 05:22 WIB. The company holds a market cap of $213.51 billion and a dividend yield of 0.68%, reflecting its significant presence in the technology sector.

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