Salesforce announced it is acquiring Braze for nearly $6 billion in cash, offering $47.50 per share, a 58% premium over Braze's recent closing price of $30.04. Despite the strategic move to expand its customer engagement platform, investors reacted negatively, causing Salesforce's stock to fall 2%, making it one of the worst performers in the Dow Jones Industrial Average that day. The market's chilly response suggests concerns about the high acquisition price and its impact on Salesforce's valuation. The deal highlights Salesforce's intent to strengthen its position in digital marketing technology, but the integration and financial benefits remain to be seen.
As of Oct 20, 2026 21:02 WIB, Salesforce (CRM) trades at USD 242.97 on Pluang, showing a modest 0.21% gain despite the reported 2% drop in the news. Braze (BRZE) shares are priced at USD 45.30, up 50.78% on the day, reflecting strong market interest following the acquisition announcement. The platform data reveals a balanced investor stance with Salesforce orders split 53% sell and 47% buy, indicating mixed sentiment around the deal.
Salesforce's stock fell 2% following its announcement to acquire Braze, a customer engagement platform, for $5.66 billion in cash. The deal aims to enhance Salesforce's Marketing Cloud with Braze's real-time personalized messaging and AI-powered tool...
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