Salesforce's stock fell 2% following its announcement to acquire Braze, a customer engagement platform, for $5.66 billion in cash. The deal aims to enhance Salesforce's Marketing Cloud with Braze's real-time personalized messaging and AI-powered tools, complementing its existing AI and data products. Despite the strategic fit, the all-cash payment and integration risks weigh on investor sentiment. Meanwhile, competitors Adobe and ServiceNow saw their stocks rise 2%, indicating the selloff is specific to Salesforce. The deal still requires regulatory and shareholder approval, which investors will watch closely.
Salesforce (CRM) trades at USD 243.38 with a modest 0.38% gain as of Oct 20, 2026 20:51 WIB on Pluang, despite the article noting a 2% drop after its Braze acquisition announcement. Braze (BRZE) surged 50.87% to USD 45.32 on Pluang, reflecting strong investor interest in the deal. Meanwhile, ServiceNow (NOW) and Adobe (ADBE) also rose on Pluang by 2.85% and 3.53% respectively, aligning with the article's mention of their gains on the same day.
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