Salesforce announced a $5.66 billion acquisition of Braze, a customer-engagement software firm, paying $47.50 per share, a 58% premium. Braze's technology enhances personalized customer communication using AI, strengthening Salesforce's marketing tools. The deal, expected to close in fiscal 2028 pending approvals, signals Salesforce's push into AI-driven software. Following the news, shares of Braze and competitor Klaviyo rose, reflecting renewed investor interest in marketing software. Salesforce maintains its fiscal 2027 outlook and the deal includes termination fees if abandoned under certain conditions.
Braze shares surged by 50.97% to USD 45.35 on Pluang as of Oct 20, 2026 22:51 WIB, reflecting strong market reaction to the acquisition news. Salesforce shares traded lower by 1.43% at USD 238.98 during the same period, with a market cap of $199.54 billion. The typical hold time on Pluang is 61 days for Braze and 88 days for Salesforce, indicating differing investor engagement levels.
Brodsky & Smith LLC has announced investigations into whether the boards of Braze, ES Bancshares, GoPro, and Bumble breached their fiduciary duties by potentially failing to ensure fair processes and fair value for shareholders in their respective me...
Salesforce announced it is acquiring Braze for nearly $6 billion in cash, offering $47.50 per share, a 58% premium over Braze's recent closing price of $30.04. Despite the strategic move to expand its customer engagement platform, investors reacted n...
Salesforce's stock fell 2% following its announcement to acquire Braze, a customer engagement platform, for $5.66 billion in cash. The deal aims to enhance Salesforce's Marketing Cloud with Braze's real-time personalized messaging and AI-powered tool...
