Compare Amazon.com Inc (AMZN) vs Prudential Financial Inc (PRU) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Amazon.com Inc vs Prudential Financial Inc — how do they compare? Amazon.com Inc trades at $268.06 (market cap $2.94T), while Prudential Financial Inc trades at $123 (market cap $42.20B). The key difference: Amazon.com Inc is far larger — about 69.7× Prudential Financial Inc's market cap, and Prudential Financial Inc pays a 4.58% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.
| AMZN | PRU | |
|---|---|---|
Market Cap | $2.94T | $42.20B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Financials |
52-Week High | $284.02 | $123.93 |
52-Week Low | $198.79 | $92.00 |
Enterprise Value | $3.04T | $70.98B |
Dividend Yield | — | 4.58% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $272.27, down 2.09% over 24 hours, with a bullish technical signal from moving averages and strong support near $271. The company reported robust fundamentals for 2025, including revenue of $716.92B and net income of $77.67B, with earnings beats in Q1 and Q2 2026. Operating cash flow reached $139.51B, though investing outflows were high. Recent news highlights CEO Andy Jassy's optimistic outlook on AI and AWS growth, driving positive sentiment.
The outlook for AMZN is positive, supported by earnings momentum, expanding profit margins, and dominant market positions. Key opportunities include AI-driven AWS expansion and e-commerce growth, but risks involve intense competition, high capital expenditures, and macroeconomic pressures. Analysts are overwhelmingly bullish with a consensus price target of $333.86, suggesting significant upside from current levels.
Prudential Financial (PRU) trades at $122.63, up 0.43% on the day, with a bullish technical signal from moving averages and recent earnings beats in Q1 and Q2 2026. The company reported Q2 EPS of $4.08, exceeding expectations, driven by strength in PGIM and international segments. Valuation remains attractive with a P/E of 11.09 and P/S of 0.66, while a $1.40 quarterly dividend supports income appeal.
Outlook is cautiously optimistic given earnings momentum and strategic focus on capital-light operations, but risks include sensitivity to interest rates and regulatory changes in key markets like China. Analyst consensus is mixed with a Hold rating predominating, though institutional holdings show increased interest, suggesting potential for upside if execution continues.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Amazon.com Inc
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →About Prudential Financial Inc
Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 15% of its earnings and has over $1.5 trillion in assets under management. The U.S. businesses are responsible for about 45% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.
Read more on PRU →
