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Compare Apple Inc (AAPL) vs Microsoft (MSFT) Price & Performance

Apple Inc
Microsoft

Price performance

Price movement over the last 24 hours

Key statistics

Apple Inc vs Microsoft — how do they compare? Apple Inc trades at $309.35 (market cap $4.56T), while Microsoft trades at $383.79 (market cap $2.89T). The key difference: Apple Inc is the larger of the two by market cap, and Microsoft pays the higher dividend (0.94%). Which is the better fit depends on your goals.

AAPLMSFT
Market Cap
$4.56T$2.89T
Volume
100,358,84436,654,621
Sector
TechnologyTechnology
52-Week High
$315.20$542.07
52-Week Low
$202.38$352.83
Enterprise Value
$4.58T$2.87T
Dividend Yield
0.35%0.94%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Apple Inc

AAPL trades at $311.75, down 0.29% on the day, with a bullish technical signal and strong fundamentals. Recent earnings beats and a 62.73% analyst buy rating support the stock, which is near the consensus price target of $329.62. Revenue growth accelerated to $416.16B in 2025, with net income reaching $112.01B, though valuation multiples like a P/E of 37.61 are elevated. Positive news includes leadership in smartphone shipments and AI potential from 2.5 billion active devices.

The outlook remains positive given earnings momentum and institutional support, but risks include high valuation, potential Q2 2026 earnings miss concerns, and regulatory scrutiny. Upside is capped near-term by resistance at $316, while support lies at $308. The stock offers growth exposure with dividend income, yet investors face volatility from tech sector rotation and macroeconomic pressures.

Microsoft

Microsoft trades at $383.63, down 0.8% with a bearish technical signal, though fundamentals remain strong with consistent earnings beats and robust revenue growth. The company maintains impressive profitability with 39.34% net income margin and $101.83B net income for 2025. Recent news highlights Microsoft's AI leadership and cloud momentum, while analysts maintain strong buy consensus with $550.43 price target representing 43% upside potential.

Microsoft presents a compelling long-term investment opportunity despite near-term technical weakness. The company's dominant cloud position, AI integration across products, and consistent execution support growth outlook. Key risks include elevated capital expenditures, competitive pressures, and market volatility. With 80% analyst buy rating and strong institutional support, the stock offers value for investors with medium-to-long-term horizon.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Apple Inc

Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.

Read more on AAPL

About Microsoft

Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices.

Read more on MSFT