Compare Apple Inc (AAPL) vs Microsoft (MSFT) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Apple Inc vs Microsoft — how do they compare? Apple Inc trades at $342.9 (market cap $5.01T), while Microsoft trades at $531.2 (market cap $3.93T). The key difference: Apple Inc is the larger of the two by market cap, and Microsoft pays the higher dividend (0.74%). Which is the better fit depends on your goals — on Pluang, investors hold Apple Inc for 144 Days and Microsoft for 143 Days on average.
| AAPL | MSFT | |
|---|---|---|
Market Cap | $5.01T | $3.93T |
Volume | 59,946,368 | 24,845,667 |
Sector | Technology | Technology |
52-Week High | $343.46 | $543.45 |
52-Week Low | $246.54 | $352.83 |
Typical Hold Time | 144 Days | 143 Days |
Enterprise Value | $5.03T | $3.91T |
Dividend Yield | 0.31% | 0.74% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Apple (AAPL) trades at $343.46, up 0.43% today, with strong technical momentum and bullish moving average signals. The company reported robust earnings beats in recent quarters with Q2 2026 EPS of $2.02 beating expectations of $1.89. Revenue growth accelerated to $416.16B in 2025 with net income reaching $112.01B, demonstrating strong profitability. Recent news highlights Apple's leadership in smartphone shipments and its massive AI userbase of 2.5 billion active devices.
Outlook remains positive with 63% analyst buy ratings and $343.88 consensus price target. Key opportunities include AI integration through Alphabet partnership and strong cash flow generation. Risks include potential Q3 earnings miss concerns, union disputes, and regulatory pressures from EU fines exceeding $7 billion.
Microsoft (MSFT) trades at $529.05, down 1.93% on the day, but maintains strong technical momentum with bullish moving averages and support at $526. Fundamentally, the company shows robust growth with Q2 2026 EPS beating expectations at $4.74 versus $4.24, and revenue reaching $281.72B in 2025 with a 40.31% net income margin. Recent news highlights Microsoft's leadership in AI and cloud computing, with Azure poised for strong performance despite capital expenditure concerns.
The outlook for Microsoft remains positive with an 81.93% analyst buy rating and a consensus price target of $591.58, suggesting 12% upside. Key risks include heightened competition in AI, geopolitical tensions affecting cybersecurity, and market volatility from macroeconomic factors. The company's strong cash flow generation and strategic investments in AI position it well for long-term growth, though investors should monitor execution on capital allocation and competitive dynamics.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Apple Inc
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →About Microsoft
Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices.
Read more on MSFT →
