Apple Inc vs Microsoft — how do they compare? Apple Inc trades at $342.28 (market cap $4.99T), while Microsoft trades at $395.81 (market cap $2.92T). The key difference: Apple Inc is the larger of the two by market cap, and Microsoft pays the higher dividend (0.93%). Which is the better fit depends on your goals.
| AAPL | MSFT | |
|---|---|---|
Market Cap | $4.99T | $2.92T |
Volume | 100,358,844 | 36,654,621 |
Sector | Technology | Technology |
52-Week High | $340.08 | $542.07 |
52-Week Low | $202.38 | $352.83 |
Enterprise Value | $5.01T | $2.90T |
Dividend Yield | 0.32% | 0.93% |
Signals from Pluang's Aura AI — not financial advice
Apple (AAPL) trades at $340.85, up 1.17% today, with strong technical momentum as price approaches resistance near $342. The company demonstrates robust fundamentals with Q1 2026 EPS beating expectations at $2.01 vs. $1.95, continuing a pattern of earnings outperformance. Revenue growth accelerated to $416.16B in 2025 with net income margin expanding to 26.91%. Analyst sentiment remains positive with 64% buy ratings and a $331.33 consensus target, though valuation metrics remain elevated with P/E at 41.17.
Apple's outlook remains favorable with projected revenue growth to $451.4B in 2026 and strong cash flow generation. Key opportunities include AI integration across 2.5B active devices and continued services growth. Risks include potential earnings miss in Q2 2026, unionization challenges, and regulatory pressures in Europe. The stock presents a balanced risk-reward profile with upside potential tempered by premium valuation.
Microsoft trades at $394.67, up 1.43% with neutral technical signals. The company demonstrates strong fundamentals with consistent earnings beats, 39.34% net margin, and robust revenue growth from $281.7B in 2025 to projected $318.3B in 2026. Analyst consensus remains overwhelmingly bullish with 80% buy ratings and $543.92 price target, though concerns about AI capital expenditures and competition create near-term pressure.
Microsoft's AI leadership and cloud dominance support long-term growth, but investors face execution risks from massive capital investments and competitive threats. The stock offers 38% upside to consensus target with strong cash flow generation, though volatility may persist amid market rotation from mega-cap tech stocks.
Trailing returns across standard periods
Latest headlines on both assets
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices.
Read more on MSFT →