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Compare Apple Inc (AAPL) vs Microsoft (MSFT) Price & Performance

Price performance (Past 24H)

Key statistics

Apple Inc vs Microsoft — how do they compare? Apple Inc trades at $315.25 (market cap $4.52T), while Microsoft trades at $484.23 (market cap $3.58T). The key difference: Apple Inc is the larger of the two by market cap, and Microsoft pays the higher dividend (0.76%). Which is the better fit depends on your goals.

AAPLMSFT
Market Cap
$4.52T$3.58T
Volume
100,358,84436,654,621
Sector
TechnologyTechnology
52-Week High
$340.08$542.07
52-Week Low
$224.90$352.83
Enterprise Value
$4.55T$3.56T
Dividend Yield
0.35%0.76%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Apple Inc

AAPL trades at $316.2, up 3.47% in 24 hours, with a bullish technical signal and strong fundamentals. Recent earnings beats in Q4 2025, Q1 2026, and Q2 2026, alongside a 26.91% net margin in 2025, highlight robust profitability. The stock is supported by a consensus buy rating from 69 analysts and a $335.29 price target, though high valuation ratios like a P/E of 35.55 pose concerns.

Outlook remains positive due to AI integration opportunities and steady cash flow, but risks include potential Q3 2026 earnings miss, union disputes, and regulatory pressures. The stock offers growth potential but requires monitoring of execution risks and market sentiment shifts.

Microsoft

Microsoft (MSFT) trades at $488.63, up 1.72% today, with a bullish technical signal and consistent earnings beats. The company shows strong fundamentals with a 36.14% net income margin and robust cash flow from operations of $136.16B in 2025. Recent news highlights AI leadership and Azure growth, though capital expenditure concerns weigh on sentiment.

Outlook remains positive with a consensus price target of $555, implying 13.6% upside. Risks include high valuation multiples and competitive pressures in AI. Institutional ownership is stable, with 80.5% of analysts rating it a buy, supporting a favorable long-term view amid near-term volatility.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Apple Inc

Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.

Read more on AAPL

About Microsoft

Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices.

Read more on MSFT