What is the Apple Inc (AAPL) price today?

The price of Apple Inc (AAPL) today is $255.87. This value reflects the latest market rate available on Pluang. Check the asset page for additional details such as 24-hour change, market trends, and trading volume.

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Home/Explore/US Market Price/Stocks/AAPL

Buy & Sell Apple Inc (AAPL) – Apple Inc Price Today

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Aura AI Summary

Apple Inc. (AAPL) trades at $255.35, up 0.61% on the day, with a bullish technical outlook supported by moving averages and key resistance at $257. The company demonstrates strong profitability with a 27.04% net income margin and consistent earnings beats, though valuation ratios like a P/E of 32.36 suggest premium pricing. Recent news highlights Apple's strategic focus on AI innovation and services growth ahead of its 50th anniversary.

The stock presents a favorable risk-reward profile with a consensus price target of $307.89 implying ~20% upside, driven by AI initiatives and product cycles. Key risks include competitive pressures in AI and reliance on iPhone sales, but institutional sentiment remains positive with 63% of analysts rating it Buy.

Read full analysis

Key Stats

Market Cap
$3.75T
Sector
Technology
3M Drawdown
-11.35%
Enterprise Value
$3.78T
Dividend Yield
0.41%
Trading Activity
45% Buy | 55% Sell
Typical Hold Time
136 days

$255.87

52W Low: $172.42

08 Apr 2025

52W High: $286.19

02 Dec 2025

Apple Inc (AAPL) is currently valued at a market capitalization of $3.75T, with an enterprise value of $3.78T. Over the past 52 weeks, Apple Inc has traded between a low of $172.42 and a high of $286.19, highlighting its annual price range. Over the past three months, Apple Inc has recorded a drawdown of -11.35%, reflecting recent price volatility. Apple Inc offers a dividend yield of 0.41%, with the most recent dividend of $0.26 paid on 09 Feb 26. On average, investors hold Apple Inc for approximately 136 days, indicating typical investor behavior on the platform.

About Apple Inc

Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.

Technical Indicators

Overall Summary

Bearish (2)Neutral (6)Bullish (19)

News

Benzinga17 hour ago

Cramer Dunks on Microsoft — Meme Traders Reply, 'Thank You for Saving MSFT'

The Motley Fool18 hour ago

Apple's AI Strategy Is Pivoting. Here's Why That Could Be Great News for the Stock.

The Motley Fool20 hour ago

Amazon vs. Apple: Which Is the Better Artificial Intelligence (AI) Stock to Buy Today?

Investing.com1 day ago

S&P 500: A Dip Below This Key Level Will Spark Broader Weakness

The Motley Fool1 day ago

Coca-Cola vs. Apple: Which Warren Buffett Favorite Belongs in Your Portfolio Forever?

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Key Stats

Market Cap
$3.75T
Sector
Technology
3M Drawdown
-11.35%
Enterprise Value
$3.78T
Dividend Yield
0.41%
Trading Activity
45% Buy | 55% Sell
Typical Hold Time
136 days

$255.87

52W Low: $172.42

08 Apr 2025

52W High: $286.19

02 Dec 2025

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Buy & Sell Apple Inc (AAPL) – Apple Inc Price Today

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