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Buy & Sell Prudential Financial Inc (PRU) – Prudential Financial Inc Price Today

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Aura AI Summary

PRU trades at $97.82, up 0.25% on the day, with a bullish technical signal and key support at $96. The stock shows strong valuation metrics with a P/E of 9.77 and P/S of 0.57, while recent earnings beat expectations in two of the last three quarters. A dividend of $1.40 is scheduled for March 2026, and CEO Andrew Sullivan was appointed Chairman in March 2026, signaling leadership stability.
Outlook remains positive with a consensus price target of $113.33, offering ~16% upside, though high institutional hold ratings (69.44%) suggest caution. Risks include volatile cash flows, with 2024 net cash flow negative $943M, and competitive pressures in financial services. Revenue growth and dividend consistency are key catalysts for investor returns.
Read full analysis

Key Stats

  • Market Cap
    $33.94B
  • Sector
    Financials
  • 3M Drawdown
    -22.51%
  • Enterprise Value
    $55.48B
  • Dividend Yield
    5.59%
  • Trading Activity
    100% Buy | 0% Sell
  • Typical Hold Time
    136 days
$97.98
52W Low: $92
13 Mar 2026
52W High: $118.72
08 Jan 2026

Prudential Financial Inc (PRU) is currently valued at a market capitalization of $33.94B, with an enterprise value of $55.48B. Over the past 52 weeks, Prudential Financial Inc has traded between a low of $92 and a high of $118.72, highlighting its annual price range. Over the past three months, Prudential Financial Inc has recorded a drawdown of -22.51%, reflecting recent price volatility. Prudential Financial Inc offers a dividend yield of 5.59%, with the most recent dividend of $1.40 paid on 17 Feb 26. On average, investors hold Prudential Financial Inc for approximately 136 days, indicating typical investor behavior on the platform.

About Prudential Financial Inc

Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 15% of its earnings and has over $1.5 trillion in assets under management. The U.S. businesses are responsible for about 45% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.


Technical Indicators
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Overall Summary
Bearish (7)Neutral (2)Bullish (18)

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Key Stats

  • Market Cap
    $33.94B
  • Sector
    Financials
  • 3M Drawdown
    -22.51%
  • Enterprise Value
    $55.48B
  • Dividend Yield
    5.59%
  • Trading Activity
    100% Buy | 0% Sell
  • Typical Hold Time
    136 days
$97.98
52W Low: $92
13 Mar 2026
52W High: $118.72
08 Jan 2026

Prudential Financial Inc (PRU) is currently valued at a market capitalization of $33.94B, with an enterprise value of $55.48B. Over the past 52 weeks, Prudential Financial Inc has traded between a low of $92 and a high of $118.72, highlighting its annual price range. Over the past three months, Prudential Financial Inc has recorded a drawdown of -22.51%, reflecting recent price volatility. Prudential Financial Inc offers a dividend yield of 5.59%, with the most recent dividend of $1.40 paid on 17 Feb 26. On average, investors hold Prudential Financial Inc for approximately 136 days, indicating typical investor behavior on the platform.

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