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Twitch uses creators' content by default to train Amazon's AI, sparking backlash and opt-out demands.

Market News
12 Aug 2026
TechCrunch
View Source
Bearish
pluang ai news

Twitch has started using creators' livestream content by default to train generative AI models for Amazon, its parent company. This decision has caused significant backlash from the Twitch community, as creators must manually opt out to prevent their content from being used. Twitch executives acknowledged the controversy, explaining that an opt-in system would likely result in few participants. The move raises concerns about consent and data use, especially since many creators stream hours of personal audio and video. Twitch offers an opt-out setting in channel security preferences, but confusion remains about whether content has already been used. This situation reflects broader industry practices, with companies like Meta also using public user content for AI training.

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