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Bill Ackman returns to Netflix with a 4.9% stake, betting on streaming dominance and monetization growth.

Market News
14 Aug 2026
24/7 Wall Street
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Bullish
Bill Ackman returns to Netflix with a 4.9% stake, betting on streaming dominance and monetization growth.

Bill Ackman, through Pershing Square, has re-entered Netflix with a new position of about 3 million shares, representing roughly 4.9% of his portfolio. This move marks a reversal from his 2022 exit when he sold at a loss after subscriber numbers disappointed. Ackman now believes Netflix has won the streaming wars and is focusing on monetizing its large subscriber base, especially through its ad-supported tier. Despite recent portfolio losses, this investment is part of a broader strategy including other major companies, reflecting confidence in strong earnings growth ahead. Netflix shares rose over 5% on the news but remain down over 35% from a year ago.

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