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Wells Fargo downgrades Netflix on weak viewer engagement and content concerns, cutting price target by 25%.

Analyst Insights
18 Sep 2026
Proactive Investors
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Bearish
Wells Fargo downgrades Netflix on weak viewer engagement and content concerns, cutting price target by 25%.

Wells Fargo downgraded Netflix from "equal weight" to "underweight" citing weaker viewer engagement and concerns over content quality, which could pressure margins and valuation. The price target was cut to $57, implying a 25% downside from current levels. Analysts noted a decline in average daily viewing hours and a drop in Netflix's share of US TV viewing below 8%. They also highlighted Netflix's shift towards gaming and non-original content, risking neglect of hit original series. Forecasts predict a 21% decline in viewing hours for top originals in the second half of the year, with increased subscriber churn risk into 2027. Despite this, high content spending and potential international hits remain factors to watch.

Netflix shares are down 4.90% on Pluang, trading at USD 71.62 as of Sep 18, 2026 22:51 WIB, reflecting some investor caution. The stock remains well below its 52-week high of USD 124.13, with a market cap of $313.59B and active trading volume of 27,803,406 shares at that time.

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