Netflix Chief Content Officer Bela Bajaria revealed the company's strategy to focus on "unmissable" live sports events, including a potential package of international NFL games if available during future media rights negotiations. Netflix currently holds rights to select NFL games for the 2026-27 season and is interested in bidding for the FIFA Men's World Cup in 2030 and 2034, complementing its existing Women's World Cup rights. Bajaria also mentioned Netflix's openness to partnerships with other streamers, like NBCUniversal, to embed live content, while maintaining its core focus on TV series and movies rather than competing directly with short-form platforms like YouTube. This approach highlights Netflix's intent to grow its live sports offerings selectively to create cultural, appointment-viewing moments for its global audience.
As of Sep 17, 2026 17:11 WIB, Netflix shares (NFLX) trade at USD 76.65 with a modest 1-day gain of 0.31% on Pluang. The stock holds a substantial market cap of $318.17 billion and an enterprise value of $323.35 billion, reflecting strong investor interest despite a nearly balanced order activity of 51% Sell and 49% Buy. This trading activity occurs as Netflix explores expanding its live sports content, including NFL games and FIFA World Cup rights, signaling a strategic shift in its entertainment offerings.
The Out of Home Advertising Association of America (OAAA) held the 84th Annual OBIE Awards in New York City, celebrating the best creative campaigns in out of home (OOH) advertising. Paramount was inducted into the OBIE Hall of Fame for its longstand...
Wedbush has lowered its price target for Netflix from $105 to $90 while maintaining an Outperform rating, reflecting market volatility and Netflix's 20% year-to-date share decline. Despite the cut, the new target still implies a 24% upside from the c...
Netflix's Chief Content Officer Bela Bajaria is leaving after 10 years, replaced by Disney veteran Peter Rice, following layoffs of 6% of staff. The company faces slowing growth but aims to boost engagement and ad revenue, expected to double to $3 bi...
Netflix shares fell 3% following the appointment of Peter Rice as the new chief content officer, succeeding Bela Bajaria after nearly a decade. This leadership change comes just after Netflix announced its largest layoffs in four years, cutting about...
Netflix's stock has dropped over 20% this year, hitting a 52-week low amid competition from YouTube and missed earnings estimates. Despite this, Netflix continues to grow revenue by double digits and is expanding its ad business, which analysts belie...
