Netflix Chief Content Officer Bela Bajaria revealed the company's strategy to focus on "unmissable" live sports events, including a potential package of international NFL games if available during future media rights negotiations. Netflix currently holds rights to select NFL games for the 2026-27 season and is interested in bidding for the FIFA Men's World Cup in 2030 and 2034, complementing its existing Women's World Cup rights. Bajaria also mentioned Netflix's openness to partnerships with other streamers, like NBCUniversal, to embed live content, while maintaining its core focus on TV series and movies rather than competing directly with short-form platforms like YouTube. This approach highlights Netflix's intent to grow its live sports offerings selectively to create cultural, appointment-viewing moments for its global audience.
As of Sep 17, 2026 17:11 WIB, Netflix shares (NFLX) trade at USD 76.65 with a modest 1-day gain of 0.31% on Pluang. The stock holds a substantial market cap of $318.17 billion and an enterprise value of $323.35 billion, reflecting strong investor interest despite a nearly balanced order activity of 51% Sell and 49% Buy. This trading activity occurs as Netflix explores expanding its live sports content, including NFL games and FIFA World Cup rights, signaling a strategic shift in its entertainment offerings.
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