Investment
Features
FeesSafety
Academy
More
Pluang+

Netflix stock seen nearly doubling with 98% upside as ad business booms and buybacks hit records.

Analyst Insights
17 Sep 2026
24/7 Wall Street
View Source
Bullish
Netflix stock seen nearly doubling with 98% upside as ad business booms and buybacks hit records.

Netflix shares have dropped over 35% in the past year, but strong growth in its ad business, record share buybacks, and solid subscription pricing suggest the stock is undervalued. The company reported Q2 2026 revenue growth of 13.37%, operating margin of 33.4%, and expects ad revenue to double to $3 billion this year. Netflix also authorized an additional $25 billion in buybacks and is focusing on organic growth after exiting a Warner Bros. deal. Analysts see nearly 100% upside with a 12-month price target of $154.27, driven by expanding ad revenue, live sports, and AI content integration. Risks include cash flow timing and content costs, but even bearish scenarios price the stock well above current levels.

Netflix is trading at USD 75.81 on Pluang as of Sep 17, 2026 21:41 WIB, down 0.79% in the last day. Despite a 52-week high of USD 124.13, the stock's market cap remains substantial at $318.17 billion. The platform shows a nearly balanced order activity with 51% selling and 49% buying, reflecting mixed investor sentiment amid the company's strategic shifts and growth prospects highlighted in the news.

More News (NFLX)

Netflix eyes international NFL games and FIFA World Cup rights for live sports expansion

Netflix eyes international NFL games and FIFA World Cup rights for live sports expansion

Netflix Chief Content Officer Bela Bajaria revealed the company's strategy to focus on "unmissable" live sports events, including a potential package of international NFL games if available during future media rights negotiations. Netflix currently h...

Market News
Bullish
11 hours ago
Netflix upgraded to buy as strong growth and pricing power offset competitive risks

Netflix upgraded to buy as strong growth and pricing power offset competitive risks

Netflix has been upgraded to a buy rating due to favorable shifts in competitive dynamics following PSKY's debt-heavy acquisition of WBD. The company's large scale, recurring revenue model, and strong profitability support a premium valuation and pot...

Analyst Insights
Bullish
3 days ago
Tesla plans Oct 1 event to unveil second-gen Roadster with possible hover tech; Netflix target raised to $110.

Tesla plans Oct 1 event to unveil second-gen Roadster with possible hover tech; Netflix target raised to $110.

Tesla is set to hold an event on October 1 at SpaceX's Texas facility to unveil its long-delayed second-generation Roadster, potentially featuring SpaceX-derived cold-gas thrusters that could allow the car to hover briefly. Netflix received a price t...

Market News
Neutral
3 days ago
Netflix jumps 4% as new streaming alliance could open live sports rights market

Netflix jumps 4% as new streaming alliance could open live sports rights market

Netflix shares rose 4% after it joined a new coalition, the Streaming Access and Choice Alliance, aiming to challenge current live sports broadcasting rules. The coalition, including Amazon and Alphabet's YouTube, seeks to influence policy around the...

Market News
Bullish
3 days ago
Netflix to release Q3 2026 earnings and hold live CEO interview on Oct 20

Netflix to release Q3 2026 earnings and hold live CEO interview on Oct 20

Netflix announced it will publish its third quarter 2026 financial results and business outlook on October 20, 2026, at 1:01 p.m. Pacific Time on its investor relations website. Following the release, a live video interview with co-CEOs Greg Peters a...

Company Fundamentals
Neutral
3 days ago
banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App