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Netflix stock seen nearly doubling with 98% upside as ad business booms and buybacks hit records.

Analyst Insights
17 Sep 2026
24/7 Wall Street
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Bullish
Netflix stock seen nearly doubling with 98% upside as ad business booms and buybacks hit records.

Netflix shares have dropped over 35% in the past year, but strong growth in its ad business, record share buybacks, and solid subscription pricing suggest the stock is undervalued. The company reported Q2 2026 revenue growth of 13.37%, operating margin of 33.4%, and expects ad revenue to double to $3 billion this year. Netflix also authorized an additional $25 billion in buybacks and is focusing on organic growth after exiting a Warner Bros. deal. Analysts see nearly 100% upside with a 12-month price target of $154.27, driven by expanding ad revenue, live sports, and AI content integration. Risks include cash flow timing and content costs, but even bearish scenarios price the stock well above current levels.

Netflix is trading at USD 75.81 on Pluang as of Sep 17, 2026 21:41 WIB, down 0.79% in the last day. Despite a 52-week high of USD 124.13, the stock's market cap remains substantial at $318.17 billion. The platform shows a nearly balanced order activity with 51% selling and 49% buying, reflecting mixed investor sentiment amid the company's strategic shifts and growth prospects highlighted in the news.

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