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Buy & Sell Harley-Davidson Inc (HOG) – Harley-Davidson Inc Price Today

24H
1W
1M
3M
YTD
1Y
5Y
Earnings
Valuation Ratios
P/E
P/E
A ratio to value a company, calculated by dividing the current stock price per share by the company's earnings per share (EPS).
P/E
12.3
P/S
P/S
A ratio to value a company, calculated by dividing market capitalization by the company's sales over the past 12 months.
P/S
0.65
EV/EBITDA
EV/EBITDA
A ratio that compares the value of a company—debt included—to the company’s cash earnings less non-cash expenses.
EV/EBITDA
5.49
P/B
P/B
A ratio to value a company, calculated by dividing the company's current stock price per share by its book value per share (BVPS).
P/B
0.82
Profitability
Gross Profit Margin
Gross Profit Margin
A measure of profitability that shows the percentage of gross profits to revenues for a company. It shows how successful the company in generating revenue.
Gross Profit Margin
28.09%
Net Income Margin
Net Income Margin
A measure of profitability that shows the percentage of net income to revenues for a company. It shows how effective a company translates its revenue into profit.
Net Income Margin
5.34%
ROE
ROE
A measure of a company's financial performance, calculated by dividing net income by shareholders' equity
ROE
7.38%
ROA
ROA
A profitability ratio that measures how well a company is generating profits from its total assets.
ROA
2.35%

Key Stats

  • Market Cap
    $2.50B
  • Sector
    Consumer Cyclical
  • 3M Drawdown
    -11.66%
  • Enterprise Value
    $2.89B
  • Dividend Yield
    3.1%
  • Trading Activity
    16% Buy | 84% Sell
  • Typical Hold Time
    85 days
$23.32
52W Low: $17.19
18 Mar 2026
52W High: $31.03
08 Sep 2025

Harley-Davidson Inc (HOG) is currently valued at a market capitalization of $2.50B, with an enterprise value of $2.89B. Over the past 52 weeks, Harley-Davidson Inc has traded between a low of $17.19 and a high of $31.03, highlighting its annual price range. Over the past three months, Harley-Davidson Inc has recorded a drawdown of -11.66%, reflecting recent price volatility. Harley-Davidson Inc offers a dividend yield of 3.1%, with the most recent dividend of $0.19 paid on 02 Mar 26. On average, investors hold Harley-Davidson Inc for approximately 85 days, indicating typical investor behavior on the platform.

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