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Buy & Sell Dollar General Corp. (DG) – Dollar General Corp. Price Today

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Aura AI Summary

Dollar General (DG) trades at $102.38, showing modest daily gains but facing significant technical headwinds with a bearish moving average signal. Fundamentally, the company demonstrates operational strength with three consecutive quarterly earnings beats and improving cash flow, though net margins have compressed from 7.01% in 2022 to 2.77% in 2025. Recent news highlights the company's AI advertising expansion to 12,000 stores by Q2 2026 and upcoming Q1 2026 earnings release on June 2, 2026.
The stock presents a value opportunity with attractive valuation ratios (P/E 15.34, P/S 0.54) and strong analyst consensus (53% buy rating, $149.67 price target). Key risks include margin pressure from remodel spending, tariffs, and inflation, while technical indicators suggest near-term weakness despite oversold RSI readings. Institutional positioning shows mixed signals with recent selling by some funds countered by increased holdings from others.
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Key Stats

  • Market Cap
    $22.55B
  • Sector
    Consumer Staples
  • 3M Drawdown
    -34.88%
  • Enterprise Value
    $37.13B
  • Dividend Yield
    2.31%
  • Trading Activity
    100% Buy | 0% Sell
  • Typical Hold Time
    58 days
$102.38
52W Low: $93.55
16 May 2025
52W High: $156.26
27 Feb 2026

Dollar General Corp. (DG) is currently valued at a market capitalization of $22.55B, with an enterprise value of $37.13B. Over the past 52 weeks, Dollar General Corp. has traded between a low of $93.55 and a high of $156.26, highlighting its annual price range. Over the past three months, Dollar General Corp. has recorded a drawdown of -34.88%, reflecting recent price volatility. Dollar General Corp. offers a dividend yield of 2.31%, with the most recent dividend of $0.59 paid on 07 Apr 26. On average, investors hold Dollar General Corp. for approximately 58 days, indicating typical investor behavior on the platform.

About Dollar General Corp.

A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.


Technical Indicators
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Overall Summary
Bearish (18)Neutral (4)Bullish (5)

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Key Stats

  • Market Cap
    $22.55B
  • Sector
    Consumer Staples
  • 3M Drawdown
    -34.88%
  • Enterprise Value
    $37.13B
  • Dividend Yield
    2.31%
  • Trading Activity
    100% Buy | 0% Sell
  • Typical Hold Time
    58 days
$102.38
52W Low: $93.55
16 May 2025
52W High: $156.26
27 Feb 2026

Dollar General Corp. (DG) is currently valued at a market capitalization of $22.55B, with an enterprise value of $37.13B. Over the past 52 weeks, Dollar General Corp. has traded between a low of $93.55 and a high of $156.26, highlighting its annual price range. Over the past three months, Dollar General Corp. has recorded a drawdown of -34.88%, reflecting recent price volatility. Dollar General Corp. offers a dividend yield of 2.31%, with the most recent dividend of $0.59 paid on 07 Apr 26. On average, investors hold Dollar General Corp. for approximately 58 days, indicating typical investor behavior on the platform.

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