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Nearly 70% of Gen Z cut costs amid rising living expenses, with many delaying dating and openly budgeting.

Market News
19 May 2026
PRNewsWire
View Source
Neutral
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A 2026 Bank of America survey reveals nearly 70% of Gen Z have taken steps to manage rising costs, including cutting dining out and picking up side hustles. Nearly half cite the high cost of living as a major barrier to financial success, with many living paycheck-to-paycheck and delaying romantic relationships due to finances. Gen Z is also more open about money, practicing "loud budgeting" and prioritizing savings despite financial pressures. This shift highlights their proactive approach to financial responsibility amid affordability challenges.

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