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Salesforce unveils Koa, an AI model tailored for sales and customer support, boosting efficiency and data security.

Market News
15 Sep 2026
TechCrunch
View Source
Bullish
Salesforce unveils Koa, an AI model tailored for sales and customer support, boosting efficiency and data security.

Salesforce introduced Koa, its first reasoning AI model, developed with Nvidia's Nemotron base, designed specifically for sales, marketing, and customer support tasks. Unlike typical frontier AI models, Koa uses synthetic data to avoid customer data leaks and is optimized for enterprise needs, offering cost efficiency and compliance with data security standards. It complements Salesforce's existing AI offerings by handling complex reasoning tasks internally rather than relying on external models like Claude or ChatGPT. This move reflects a shift towards specialized, sovereign AI models tailored for business use, while Salesforce continues partnerships with other AI providers for broader capabilities.

As of Sep 15, 2026 19:15 WIB, Salesforce (CRM) trades at USD 254.47, down 1.91% for the day and close to its 52-week high of USD 266.23, while Nvidia (NVDA) is priced at USD 212.46, up 0.71% and nearer to its 52-week high of USD 235.75. Despite Salesforce's slight dip, both stocks remain well above their 52-week lows, reflecting strong investor interest in their technology sector innovations. This contrast highlights how the market values their distinct roles in AI and enterprise solutions.

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