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Taco Bell extends PepsiCo drink deal for 11 more years through 2036

Market News
23 Oct 2026
Barrons
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Bullish
Taco Bell extends PepsiCo drink deal for 11 more years through 2036

PepsiCo secured an 11-year extension of its beverage partnership with Yum! Brands' Taco Bell, ensuring Pepsi, Mountain Dew, and other drinks remain at participating U.S. Taco Bell locations until 2036. This deal is a win for PepsiCo amid competition with Coca-Cola for fast-food beverage contracts. The extension provides stability for PepsiCo's presence in the fast-food sector and supports its long-term growth strategy in the U.S. market.

As of Oct 24, 2026 05:31 WIB, PepsiCo (PEP) trades at USD 135.75, closer to its 52-week low of USD 123.64 than its high of USD 170.44, showing a 1-day decline of 2.22% on Pluang. In contrast, Yum! Brands (YUM) is priced higher at USD 154.96, nearer its 52-week low of USD 135.77 than its high of USD 168.16, with a 1-day gain of 2.47%. Despite PepsiCo's recent partnership win, investor sentiment on Pluang leans more toward selling PEP shares, with 76% of order activity as Sell versus 24% Buy.

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