
Pepsi's stock lags due to structural issues, not just lost fast food contracts, while Coke's market value doubles Pepsi's.
Pepsi's stock has fallen 7% this year while Coca-Cola's surged 38%, driven not just by losing contracts like KFC but by a deeper structural decline in Pepsi's soft drink market share, which dropped from 13.6% in 2000 to 8.1% today. Meanwhile, Coca-Co...





