PepsiCo has extended its long-standing partnership with Taco Bell through 2036, maintaining its role as the beverage supplier for Taco Bell in the U.S. and several international markets. This renewal comes shortly after KFC, Taco Bell's sister chain, announced it will switch to Coca-Cola as its U.S. beverage supplier, marking a notable shift in Yum Brands' beverage partnerships. Despite KFC's switch, Pepsi remains a key partner for Yum Brands globally, continuing to provide exclusive Pepsi-based menu items at Taco Bell. The deal reinforces Pepsi's presence in key markets like Canada, the UK, Ireland, and Thailand, highlighting ongoing competition between Pepsi and Coca-Cola for major restaurant contracts.
PepsiCo shares are up 2.56% at USD 138.15 on Pluang, showing strong investor interest with 82% buy orders as of Oct 22, 2026 23:01 WIB. Yum! Brands, the parent company of Taco Bell and KFC, also gained 1.44% to USD 153.40 at the same time, reflecting positive market sentiment around their brand strategies.
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