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UBS cuts Nike price target 13% citing weaker global sales and earnings pressure.

Market News
18 Sep 2026
Proactive Investors
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Bearish
UBS cuts Nike price target 13% citing weaker global sales and earnings pressure.

UBS has lowered its price target for Nike by 13% to $42 due to weakening global sales trends and earnings pressure ahead of Nike's first-quarter report for fiscal year 2027. UBS expects Nike's first-quarter earnings to miss consensus by $0.05 per share and projects second-quarter guidance below consensus estimates. The broker also reduced its fiscal year 2027 earnings estimate to $1.30 per share from about $1.55 and flagged risks of further downward revisions. Despite these concerns, UBS maintains a neutral rating, expecting Nike to perform in line with peers over the next year. Nike's shares fell 1% to $35.89 following the announcement.

Nike shares on Pluang are trading at USD 35.79, down 1.57% in the last day, with a market cap of $53.94 billion. The stock is near its 52-week low of $35.78, while typical investors hold it for about 155 days. These figures are current as of Sep 19, 2026 00:21 WIB.

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