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Nike shifts from growth to a fragile dividend stock as shares plunge nearly 50% in a year.

Market News
18 Sep 2026
24/7 Wall Street
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Bearish
Nike shifts from growth to a fragile dividend stock as shares plunge nearly 50% in a year.

Nike's stock has fallen nearly 50% over the past year, raising questions about its status as a growth stock. While Nike has increased its dividend for 24 consecutive years, the current 4.56% yield is partly due to the collapsing share price rather than strong earnings growth. Fiscal 2026 showed dividend payments close to net income, with operating cash flow declining and buybacks significantly reduced. CEO Elliott Hill acknowledges the challenges ahead, emphasizing a long-term recovery rather than short-term growth, signaling Nike is now more a dividend story with risks if margins don't improve.

Nike's stock trades at USD 36.13 on Pluang as of Sep 18, 2026 19:12 WIB, down 0.62% for the day. The dividend yield on Pluang is 4.51%, close to the article's figure, reflecting the lower share price rather than strong earnings growth. Market participants on Pluang show a 71% buy order activity, indicating some investor interest despite the stock's 52-week low near USD 35.78.

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