French soccer star Kylian Mbappe has ended his 20-year partnership with Nike to join Swiss sportswear brand On, which is backed by Roger Federer. This move highlights On's ambition to expand into football, planning to launch its first football boots in 2027 and appointing Thierry Henry as director of football. The deal includes cash and equity, though financial details were not disclosed. Mbappe's switch adds pressure on Nike, which has recently lost other top players to competitors, signaling a shift in the global sportswear market.
ON Holding AG, the Swiss sportswear brand recently signed by Kylian Mbappe, has a market cap of $9.13 billion and shows strong buying interest on Pluang with 91% of order activity as of Sep 18, 2026, 22:51 WIB. In contrast, Nike Inc, which Mbappe left after 20 years, holds a much larger market cap of $53.94 billion but is experiencing a 1.02% price decline and a more balanced order activity of 29% sell to 71% buy on Pluang at the same time. This data highlights the shifting dynamics in the sportswear sector as of the latest trading session.
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Kylian Mbappé has ended his long-standing endorsement deal with Nike, which chose not to renew his contract, and signed with Swiss sportswear company On. This marks On's first major entry into football, alongside naming Thierry Henry as director of f...
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On Holding's stock rose 5% after French soccer star Kylian Mbappé became the face of its new football cleats and apparel line, marking the brand's first serious move into the football market dominated by Nike and Adidas. This move expands On Holding'...
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