On Holding's stock rose 5% after French soccer star Kylian Mbappé became the face of its new football cleats and apparel line, marking the brand's first serious move into the football market dominated by Nike and Adidas. This move expands On Holding's premium positioning into the world's largest sport, aiming to capture a broader audience without compromising margins. Nike's stock fell 1% as the competition intensifies, though Nike remains strong in football sales. Investors should watch for On Holding's product launches and contract details to gauge the impact on the market and Nike's response.
On Holding's market cap stands at $9.13 billion as of Sep 18, 2026 20:12 WIB, with its stock rising 3.92% on Pluang, reflecting strong investor interest coinciding with its new football endorsement. Nike, by contrast, holds a much larger market cap of $53.94 billion but saw its stock decline 0.99% on the same day, with a dividend yield of 4.51% and a typical hold time of 155 days on Pluang. Trading volumes also highlight Nike's dominance, with 44.56 million shares traded versus On Holding's 10.18 million, illustrating the scale difference between the two brands on the platform.
