Kylian Mbappé has ended his long-standing endorsement deal with Nike, which chose not to renew his contract, and signed with Swiss sportswear company On. This marks On's first major entry into football, alongside naming Thierry Henry as director of football. Nike's decision reflects its strategic shift amid business challenges, while On aims to innovate in football apparel with Mbappé's involvement. The move highlights a significant shift in sports endorsements and brand strategies in global soccer.
Following Kylian Mbappé's move from Nike to On, Nike's stock on Pluang is priced at USD 35.88, down 1.32% as of Sep 19, 2026 00:02 WIB, with a market cap of $53.94 billion. Meanwhile, On Holding AG shares are trading at USD 27.84, up 1.87%, reflecting strong buying interest with 91% of Pluang orders to buy. This shift coincides with On's shorter typical hold time of 23 days compared to Nike's 155 days, indicating different investor dynamics on Pluang.
UBS has lowered its price target for Nike by 13% to $42 due to weakening global sales trends and earnings pressure ahead of Nike's first-quarter report for fiscal year 2027. UBS expects Nike's first-quarter earnings to miss consensus by $0.05 per sha...
French soccer star Kylian Mbappe has ended his 20-year partnership with Nike to join Swiss sportswear brand On, which is backed by Roger Federer. This move highlights On's ambition to expand into football, planning to launch its first football boots ...
Nike's stock has dropped 75% over five years, hitting a 12-year low, prompting CNBC anchor Joe Kernen to speculate that Berkshire Hathaway might consider buying the brand. Nike's market cap has shrunk to about $43.66 billion from a $264 billion peak ...
On Holding's stock rose 5% after French soccer star Kylian Mbappé became the face of its new football cleats and apparel line, marking the brand's first serious move into the football market dominated by Nike and Adidas. This move expands On Holding'...
Nike's stock has fallen nearly 50% over the past year, raising questions about its status as a growth stock. While Nike has increased its dividend for 24 consecutive years, the current 4.56% yield is partly due to the collapsing share price rather th...
