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Nike rated BUY with 14.1%-76.9% upside; key catalyst is 2026 Investor Day strategy under CEO Elliott Hill.

Analyst Insights
27 Sep 2026
Seeking Alpha
View Source
Bullish
Nike rated BUY with 14.1%-76.9% upside; key catalyst is 2026 Investor Day strategy under CEO Elliott Hill.

Nike shares are currently undervalued, trading near 2013 levels due to challenges like a flawed direct-to-consumer expansion, inventory issues, and regional weaknesses. Despite this, the stock is rated BUY with a projected upside of 14.1% to 76.9%, supported by a low price-to-earnings ratio and insider buying. The upcoming 2026 Investor Day is a crucial event expected to reveal a multi-year strategy under CEO Elliott Hill, which could improve investor confidence. Execution visibility is anticipated to improve after the Q1 FY27 earnings report in October, providing a margin of safety for investors now.

Nike shares trade near their 52-week low of $35.51, currently priced at $35.75 as of Sep 27, 2026 20:31 WIB, highlighting the undervaluation noted in the article. Despite this, the stock offers a dividend yield of 4.59%, which may appeal to income-focused investors. Pluang data shows a strong sell sentiment with 94% of orders being sell, contrasting with only 6% buy activity, reflecting cautious investor behavior ahead of the upcoming Investor Day and earnings report.

More News (NKE)

BofA downgrades Nike citing sales pressure and China market challenges, cuts price target to $30.

BofA downgrades Nike citing sales pressure and China market challenges, cuts price target to $30.

Bank of America downgraded Nike to 'underperform' due to worsening sales channels and economic pressures, especially in North America and China. The price target was cut from $47 to $30, with earnings per share forecasts for 2027 and 2028 reduced by ...

Analyst Insights
Bearish
2 days ago
Nike stock falls as Bank of America delays its recovery by a year, while rivals hold steady.

Nike stock falls as Bank of America delays its recovery by a year, while rivals hold steady.

Bank of America downgraded Nike to Underperform and cut its price target to $30, citing a delayed sales recovery now expected a full fiscal year later. The bank highlighted risks including slowing North America wholesale, weak demand in China, produc...

Market News
Bearish
2 days ago
Nike stock rated Hold amid 20% drop, with cautious outlook but long-term growth potential from China and Skims deals.

Nike stock rated Hold amid 20% drop, with cautious outlook but long-term growth potential from China and Skims deals.

Nike's stock has fallen about 20%, but it remains rated Hold as its valuation still reflects optimism for a turnaround. The company expects low-to-mid single-digit revenue declines in the first quarter, with potential slight gross margin expansion an...

Company Fundamentals
Neutral
2 days ago
Nike Q1 fiscal 2027 sales expected to drop 3.2%, hurt by China and EMEA weakness

Nike Q1 fiscal 2027 sales expected to drop 3.2%, hurt by China and EMEA weakness

Nike Inc. will report its first-quarter fiscal 2027 results on October 1, with analysts forecasting a 3.2% decline in revenue to $11.3 billion compared to last year. The sales drop is mainly due to weak performance in Greater China and the Europe, Mi...

Company Fundamentals
Bearish
3 days ago
Oppenheimer cuts Nike price target to $52 amid sales drop and economic challenges, but sees 45% upside potential.

Oppenheimer cuts Nike price target to $52 amid sales drop and economic challenges, but sees 45% upside potential.

Oppenheimer lowered Nike's price target to $52 from a higher level, reflecting concerns over falling sales and macroeconomic challenges. Despite Nike's stock trading near its 52-week low around $35.35, the new target implies a potential 44.85% upside...

Analyst Insights
Bearish
4 days ago
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