Investment
Features
FeesSafety
Academy
More
Pluang+

Nike stock falls as Bank of America delays its recovery by a year, while rivals hold steady.

Market News
25 Sep 2026
24/7 Wall Street
View Source
Bearish
Nike stock falls as Bank of America delays its recovery by a year, while rivals hold steady.

Bank of America downgraded Nike to Underperform and cut its price target to $30, citing a delayed sales recovery now expected a full fiscal year later. The bank highlighted risks including slowing North America wholesale, weak demand in China, product innovation issues, and excess inventory. Despite Nike's stock dropping 2% and down 43% year to date, key rivals like Dick's Sporting Goods and On Holding are holding steady or gaining, indicating the selloff is specific to Nike. Investors will watch North America wholesale and Nike's cost control efforts under new leadership for signs of turnaround progress.

Nike shares are down 1.44% on Pluang, trading at USD 35.47 as of Sep 25, 2026 20:51 WIB, reflecting ongoing challenges despite Bank of America's downgrade. Meanwhile, Dick's Sporting Goods and On Holding show resilience with only minor declines of 0.19% and 0.26% respectively, highlighting a divergence in investor sentiment. Nike's typical hold time on Pluang is notably longer at 155 days compared to 16 and 19 days for Dick's and On Holding.

More News (NKE)

Nike stock rated Hold amid 20% drop, with cautious outlook but long-term growth potential from China and Skims deals.

Nike stock rated Hold amid 20% drop, with cautious outlook but long-term growth potential from China and Skims deals.

Nike's stock has fallen about 20%, but it remains rated Hold as its valuation still reflects optimism for a turnaround. The company expects low-to-mid single-digit revenue declines in the first quarter, with potential slight gross margin expansion an...

Company Fundamentals
Neutral
6 hours ago
Nike Q1 fiscal 2027 sales expected to drop 3.2%, hurt by China and EMEA weakness

Nike Q1 fiscal 2027 sales expected to drop 3.2%, hurt by China and EMEA weakness

Nike Inc. will report its first-quarter fiscal 2027 results on October 1, with analysts forecasting a 3.2% decline in revenue to $11.3 billion compared to last year. The sales drop is mainly due to weak performance in Greater China and the Europe, Mi...

Company Fundamentals
Bearish
1 day ago
Oppenheimer cuts Nike price target to $52 amid sales drop and economic challenges, but sees 45% upside potential.

Oppenheimer cuts Nike price target to $52 amid sales drop and economic challenges, but sees 45% upside potential.

Oppenheimer lowered Nike's price target to $52 from a higher level, reflecting concerns over falling sales and macroeconomic challenges. Despite Nike's stock trading near its 52-week low around $35.35, the new target implies a potential 44.85% upside...

Analyst Insights
Bearish
1 day ago
On Holding stock jumps 13% after unveiling $1B buyback and ambitious 2029 sales targets

On Holding stock jumps 13% after unveiling $1B buyback and ambitious 2029 sales targets

On Holding announced its first-ever $1 billion share buyback and set ambitious sales and margin targets through 2029 at its 2026 Investor Day in Zurich. The company aims for net sales of at least CHF 5.6 billion by 2029 with a 22% EBITDA margin, sign...

Market News
Bullish
3 days ago
Sandisk enters the S&P 100 as Nike exits the index on the same day.

Sandisk enters the S&P 100 as Nike exits the index on the same day.

On September 21, 2026, Sandisk was added to the S&P 100 index, replacing Nike, which was removed on the same day. This change reflects shifts in market capitalization and company performance within the index. The update is significant for investors t...

Market News
Neutral
4 days ago
banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App