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BofA downgrades Nike citing sales pressure and China market challenges, cuts price target to $30.

Analyst Insights
25 Sep 2026
Proactive Investors
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Bearish
BofA downgrades Nike citing sales pressure and China market challenges, cuts price target to $30.

Bank of America downgraded Nike to 'underperform' due to worsening sales channels and economic pressures, especially in North America and China. The price target was cut from $47 to $30, with earnings per share forecasts for 2027 and 2028 reduced by 11% and 12%. Nike faces declining sales growth and inventory challenges, with weak demand in China and slower product acceptance. BofA will monitor product innovation and market stabilization before revising its outlook.

Nike's market capitalization stands at $53.39 billion as of September 25, 2026, 23:13 WIB, with a dividend yield of 4.56%. Despite the downgrade by Bank of America, Nike shares on Pluang show a slight 0.15% decline to USD 35.94, with strong buyer interest at 97% of order activity. The stock's enterprise value is $55.40 billion, reflecting ongoing investor engagement amid the challenges noted by analysts.

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