Diageo stays a Buy with strong premium brands and cost cuts boosting recovery outlook.

Diageo plc remains a Buy as its new CEO accelerates cost-saving measures and cuts dividends to strengthen the company's financial position. Despite short-term consumer weakness in North America and China, Diageo's premium brands and strategic investments support long-term growth. The company maintains its FY26 guidance of $3 billion free cash flow and reduced capital expenditures, reinforcing confidence in its recovery and premiumization strategy under new leadership.