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Apple launches first touchscreen MacBook Pro with optional touch and improved display tech

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29 Oct 2026, 01:18 WIB
CNBC
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Bullish
Apple launches first touchscreen MacBook Pro with optional touch and improved display tech

Apple introduced its first touchscreen MacBook Pro models featuring a ProLED XDR display at a Los Angeles event. The new laptops run MacOS and offer touch as an optional input, allowing users to continue using the trackpad and keyboard as before. The screens have an oleophobic coating to resist fingerprints, and the display uses advanced OLED technology for better color accuracy, targeting creators. Additional features include a hole-punch camera cutout, a new hinge to reduce screen shake, and a light-up Apple logo on the lid, with prices starting at $2,899 for the 14-inch model.

Apple's stock price stands at USD 345.30, slightly down by 0.52% as of October 29, 2026, 05:31 WIB on Pluang. This comes as the company unveils its first touchscreen MacBook Pro, blending traditional and new input methods. Despite the innovation, Pluang investors show a cautious stance with 65% selling activity. The stock remains close to its 52-week high of USD 348.22, reflecting sustained interest in Apple's technology sector presence.

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