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The 2026 Legacy Makers 100 list highlights brands trusted for long-term impact and consumer loyalty.

28 Oct 2026, 20:00 WIB
Team One
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The 2026 Legacy Makers 100 list highlights brands trusted for long-term impact and consumer loyalty.

The Legacy Lab by Team One released its 2026 Legacy Makers 100 list, identifying brands consumers trust to have their best interests at heart and remain relevant long-term. St. Jude Children's Research Hospital topped the list for the second year. The study shows that consumers favor brands aligning with their personal interests, including sustainability that helps them live better. Newcomer Bobbie ranked notably high, surpassing major brands like Apple and Google. The list reflects a shift towards brands seen as trusted allies, driving loyalty and advocacy.

As of Oct 28, 2026 19:51 WIB, Apple Inc (AAPL) trades at USD 346.29 with a slight 1-day decline of 0.23%, while Alphabet Inc Class A (GOOGL) is priced at USD 323.96, up 1.05% on Pluang. Despite Bobbie's notable rise in consumer trust surpassing major brands like Apple and Google, these tech giants continue to see active investor interest, with Pluang order activity showing 58% buy for Apple and 73% buy for Alphabet. This highlights ongoing confidence in established technology leaders alongside emerging trusted brands.

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