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Apple launches first touchscreen MacBook Pro with OLED display amid PC market slump

Market News
28 Oct 2026, 20:09 WIB
CNBC
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Bullish
Apple launches first touchscreen MacBook Pro with OLED display amid PC market slump

Apple unveiled its first touchscreen MacBook Pro featuring an OLED ProLED XDR display and M5 Pro or Max chips, marking a major shift in its laptop design. The new models, priced higher than previous versions, aim to enhance user experience despite a global decline in PC shipments and rising memory costs. This launch highlights the growing strategic role of Macs in Apple's lineup, especially for developers and AI applications, even as the overall laptop market faces challenges. The new MacBook Pro will be available starting November 6.

Apple's bold move to add a touchscreen to its MacBook Pro marks a notable shift in its product strategy. As of Oct 29, 2026 00:21 WIB, Apple Inc (AAPL) shares trade at USD 345.78 on Pluang, slightly down by 0.38% for the day. The stock remains close to its 52-week high of USD 348.22, with a market cap of $5.07 trillion and a typical hold time of 145 days among Pluang investors.

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