Amazon is renewing its efforts in home robotics by assembling a new team to develop a "new-to-world robot product," following the limited market impact of its $1,450 Astro robot launched in 2021. The company acquired Fauna Robotics and integrated its humanoid robot Sprout into a new Personal Robotics Group, aiming to create robots that are both functional and delightful for home use. Despite Astro's challenges, Amazon remains optimistic about the future of personal robots, supported by advances in AI and robotics technology and a growing market forecasted to reach up to $200 billion by 2035. CEO Andy Jassy emphasized the company's long-term vision to innovate in AI and robotics, signaling continued investment in this emerging sector.
Amazon's stock trades at USD 259.30 as of Nov 08, 2026 20:21 WIB, closer to its 52-week high of USD 284.02 than its low of USD 198.79, showing moderate resilience despite a 0.35% dip on the day. On Pluang, the stock sees strong buying interest with 79% of orders favoring buys, reflecting investor confidence amid Amazon's renewed robotics ambitions. The typical hold time of 129 days suggests a medium-term commitment from Pluang users in this sector.
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