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Three stable stocks have consistently raised dividends through every bear market since the 1970s.

Market News
02 Sep 2026
24/7 Wall Street
View Source
Bullish
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PepsiCo, Colgate-Palmolive, and 3M are three companies that have reliably increased dividends through every bear market since the 1970s due to their durable demand and essential products. PepsiCo benefits from habitual snack and beverage purchases, Colgate-Palmolive from recession-resistant oral and personal care products, and 3M from industrial products with high customer switching costs. These companies' stable operating margins and loyal customer bases make them strong long-term holdings for investors seeking steady income and resilience during market downturns. Despite some risks like litigation and market softness, their consistent dividend growth highlights their durability in volatile markets.

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