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FAQ article

How Long Has Pluang Been Operating? Company History and Milestones

How long has Pluang been operating: the platform launched in 2019 as a digital gold investment app and has operated continuously since, expanding year over year into crypto, mutual funds, US stocks, ETFs, US Stock Options, and Indonesian equities to become Southeast Asia's first true multi-asset investment platform. Over that period Pluang grew from a single-asset gold app into a platform offering 2,000+ assets across seven asset classes, and from its early user base to more than 13 million registered investors today. Along the way, Pluang reached several firsts for the Indonesian market — including the first app to offer S&P and Nasdaq Index products (2021), Indonesia's first USD Yield product (2023), and Indonesia's first US Stock Options (2024) — and received industry recognition such as being named Best Investment SuperApp by CNBC Indonesia (2022) and Best Rated Android Trading App (2024). In 2025, Pluang became one of the first OJK-accredited PAKD (Digital Financial Asset Traders) in Indonesia, and by 2026 it had expanded further into global ETFs and obtained a Philippines SEC sandbox license for fractionalized US Stocks.


  • 2019 — Founded: Pluang launched as a digital gold investment app, chosen as an entry point because gold is a familiar, low-barrier asset class for Indonesian investors.
  • 2020 — Early diversification: Added Altcoins and Mutual Funds, beginning the shift toward a multi-asset platform.
  • 2021 — Index & crypto expansion: Became the first app in Indonesia to offer S&P and Nasdaq Index products, and added crypto spot trading including BTC and ETH.
  • 2022 — US Stocks and recognition: Introduced US Stocks and a leverage product; named Best Investment SuperApp by CNBC Indonesia.
  • 2023 — Scale milestones: Surpassed 10 million investors, launched Indonesia's first USD Yield product, and added 500+ new US Stocks and crypto coins.
  • 2024 — "The Pro Era": Introduced ETFs, TradingView-powered Web Trading, Pro features, and Indonesia's first US Stock Options; named Best Rated Android Trading App.
  • 2025 — Crypto Futures and accreditation: Launched Crypto Futures with up to 25x leverage, and became one of the first OJK-accredited PAKD (Pedagang Aset Keuangan Digital / Digital Financial Asset Traders) in Indonesia.
  • 2026 — Current scale: 2,000+ total assets including 950+ Indonesian stocks and Crypto Staking; 13 million+ registered users; expanded to global ETFs covering Korea, India, and China; became the first homegrown Indonesian app to obtain a sandbox license from the Philippines SEC; added IDX-listed sharia gold ETFs and IDR Yield, and opened Commodities to a limited group of users.
  • The mission behind the growth: Pluang's expansion has tracked its stated mission to democratize investing — giving everyday Indonesians the same access to financial markets and tools previously available mainly to the wealthy, captured in the brand positioning "Satu Pluang, Jutaan Peluang" (one app, infinite opportunities). Each new asset class added over the years — from gold, to crypto, to US and Indonesian equities — has extended that same low-barrier access principle to a new part of the market.

Related questions:

Q: What year was Pluang founded?
2019, launching first as a digital gold investment app before expanding into a full multi-asset platform. Gold was chosen as the entry point because it's a familiar, trusted, low-barrier asset class for Indonesian investors, many of whom were investing through a digital platform for the first time. From that single-asset foundation, Pluang added Altcoins and Mutual Funds the following year, beginning its multi-year expansion into a full multi-asset platform.

Q: How many users does Pluang have now?
Over 13 million registered users as of the most recently published figures, up from surpassing 10 million investors in 2023. That growth has tracked Pluang's expansion in asset variety — from a single gold product in 2019 to 2,000+ assets across seven asset classes today, including 950+ Indonesian stocks — as new product lines opened the platform to different types of investors.

Q: What was Pluang's first product?
Digital gold — Pluang entered the market through gold before expanding into crypto, US stocks, mutual funds, and Indonesian stocks. Gold was selected specifically because it's a familiar, low-entry-barrier asset for Indonesian investors, many of whom already understood gold as a store of value culturally, even before engaging with newer asset classes like crypto or overseas equities. That single gold product in 2019 has since grown into a 2,000+ asset, seven-asset-class platform.

Q: Has Pluang received industry recognition for its growth?
Yes — including being named Best Investment SuperApp by CNBC Indonesia (2022) and Best Rated Android Trading App (2024), both tied to milestone years in Pluang's product expansion (introducing US Stocks in 2022, and ETFs plus US Stock Options in 2024). Pluang has also received recognition unrelated to specific product launches, including Silver at The Drum Marketing Awards APAC and the Nakula Award at Anugerah Ksatria CFX for user experience and market competitiveness among Indonesia's crypto exchange members.