PepsiCo, Inc. vs Wendys Co — how do they compare? PepsiCo, Inc. trades at $135.84 (market cap $184.26B), while Wendys Co trades at $7.4 (market cap $1.45B). The key difference: PepsiCo, Inc. is far larger — about 127.1× Wendys Co's market cap, and Wendys Co pays the higher dividend (7.34%). Which is the better fit depends on your goals.
| PEP | WEN | |
|---|---|---|
Market Cap | $184.26B | $1.45B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $170.44 | $11.33 |
52-Week Low | $134.98 | $6.17 |
Enterprise Value | $226.76B | $5.27B |
Dividend Yield | 4.39% | 7.34% |
Signals from Pluang's Aura AI — not financial advice
PepsiCo (PEP) trades at $134.98, down 0.35% today, with a bearish technical signal from moving averages but neutral oscillators. The company reported revenue of $93.93B in 2025 with a net income margin of 10.78%, and it has beaten EPS estimates in the last three quarters. Recent news highlights price cuts on snacks like Doritos after consumer pushback and the termination of a music festival sponsorship.
The outlook is mixed: analyst consensus is a buy with a $158.79 price target, but near-term risks include competitive pressures and execution of the North American turnaround. Earnings growth and margin expansion from cost initiatives remain key catalysts for upside, though high valuation ratios and debt levels warrant caution.
No Aura AI signal available yet.
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Latest headlines on both assets
PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →The Wendy's Company is the second-largest burger quick-service restaurant, or QSR, chain in the United States by systemwide sales, with $11.1 billion in 2021, narrowly edging Burger King ($10.3 billion) and clocking in well behind wide-moat McDonald's ($45.7 billion). After divestitures of Tim Hortons (2006) and Arby's (2011), the firm manages just the burger banner, generating sales across a footprint that spans almost 7,000 total units in 30 countries. Wendy's generates revenue from the sale of hamburgers, chicken sandwiches, salads, and fries throughout its company-owned footprint, through franchise royalty and marketing fund payments remitted by its franchisees, which account for 94% of stores, and through franchise flipping and advisory fees.
Read more on WEN →